Michael Bierut, Robin Hood Foundation Library Initiative. Mural by Maira Kalman. Image courtesy of Pentagram
event
Wednesday 23 March 2016 6.00 PM - 7.00 PM

ConversationsMichael Bierut, with Domitilla Dardi. How to use graphic design to transform organizations, institutions and lives

MAXXI Auditorium – tickets € 5,00

As a partner in the New York office of the international design consultancy Pentagram, Michael Bierut has spent the last 35 years exploring the ways that graphic design affects the way we determine our identities, communicate with each other, and understand the world. His presentation will provide a behind-the-scenes look at some of his most interesting projects. In this conversation, he will speak with MAXXI curator of design Domitilla Dardi about his new monograph, How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry and (every once in a while) change the world, published in 2015.

Bierut is also a senior critic in graphic design at the Yale School of Art. He is the winner of hundreds of design awards, including the profession’s highest honor, the AIGA Medal. In 2002, he founded Design Observer, a blog of design and cultural criticism: today the site is the largest design publication in the world with over a million site visits a month.

This conversation will take place in English.

This event is part of the New Work in the Arts & Humanities: Bodies of Knowledge series organized by American Academy in Rome in collaboration with MAXXI.

an event within

exhibition
11 November 2015 > 28 March 2016

Choi Jeong-hwa, Didier Fiuza Faustino, Martino Gamper e Pedro ReyesTransformers

other events of the Transformers cycle