Digital Think-in. The digital voice of museums

Alessandro Bollo, co-founder and Head of Research and Consultancy, Fondazione Fitzcarraldo

Alessandro Bollo (1972) is the co-founder and head of Research and Consultancy for the Fondazione Fitzcarraldo. He is a contract lecturer at the Università Cattolica in Milan and on diverse national and international courses and masters; he deals with economics and cultural policies, and cultural planning and marketing. He has published a number of books and academic articles on the management of culture, marketing of cultural events and the politics of the public.
In recent years Alessandro has been working on audience and digital engagement and innovation in cultural planning. In 2015 he participated in the European Commission’s “Voice of Culture” project on Audience Engagement via Digital Means. He contributed to the candidature of Matera as the European Capital of Culture 2019, coordinating the drafting of the final candidature dossier. He is the national coordinator of the Icom Italia Evaluation and Visitor Studies Group. He is also the editor in chief of the online magazione Fizz. Oltre il marketing culturale (www.fizz.it) and the Studies e Research area of the Giornale delle Fondazioni.

James Davis, Program Manager – Google Cultural Institute

James Davis is Program Manager for the Google Cultural Institute, bringing culture to people through technology. He oversees international partnerships, manages special projects and develops educational strategy. Prior to this he curated at Tate in London, building the new user-oriented online collection and delivering award-winning interactive interpretation for the galleries at Tate Britain.

Luca De Biase, Innovation Journalist – Il Sole 24 Ore e Nòva24

I’m an innovation journalist. After getting a degree in Economics at Bocconi University, my research started from Social History studies, with Fernand Braudel in Paris, Aldo De Maddalena in Milan and Claudio Povolo in Venice. I then became a journalist, helping the start up of a financial daily newspaper in Italy, while I continued my research: in Ethics and Economics for an Italian bank, and in local development at the Oecd. Since 1994, the internet has become for me a major opportunity for developping new ideas in newsmaking. In 2005, I started the Nòva project at Il Sole 24 Ore. I still lead the lively and forward looking group of people that writes Nòva.

Francesca De Gottardo, Founder & Project Manager – #svegliamuseo

Francesca is the mastermind behind #svegliamuseo, that she created in 2013 by bringing together the two worlds she comes from: culture and web.After a degree in Archeology and a master’s degree in Marketing and Communication, Francesca lived different working experiences in the fields of cultural foundations, web agencies and museums, including the Smithsonian Institution, the GAM in Turin and Palazzo Grassi in Venice.
She strongly believes in the power of the web and of online communication: something good always comes out from confronting as many people as possible.
She loves reading under the covers, quoting Start Wars and trying new recepies around the world.

Antonella Di Lazzaro, Media Director, Twitter Italy

Antonella Di Lazzaro began her career in London in the mid-Nineties and is a media and TV manager. A part of Viacom from its Italian launch, Antonella was initially head of marketing and entertainment programmes for MTV, Between 2007 and 2008 she oversaw the start-ups of the MTV channels in Sub-Saharan Africa in Johannesburg as director of contents and between 2012 and 2014 was Vice President and Director of the MTV Italia terrestrial digital and SKY channels.

She led the MTV channels’ Auditel debut, developing brands and programmes that have won numerous prizes such as Il Testimone with Pif, I Soliti Idioti by Mandelli and Biggio, the docu-realities Ginnaste Vite Parallele and 16 Anni e Incinta and Mario, a series by Maccio Capatonda, as well as creating a marketing strategy tightly focussed on the digital platform and the social media for an audience of young adults.

Antonella has been Media Director at Twitter Italia since November 2014 and is part of Twitter’s Global Media Team, led from San Francisco by Katie Jacob Stanton.

In her role as director, Antonella is responsible for Twitter’s media strategy in Italy and leads a team tasked with developing partnerships and strategic agreements with diverse subjects such as TV broadcasters, publishers and print titles, institutions, sports clubs, politicians, artists and athletes in order to promote the creation of quality contents and interactions of interest to the public.

Federico Ferrazza, Director of Wired Italia

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Carlo Infante, Changemaker and President Urban Experience

Carlo Infante is a changemaker, a lecturer in Performing Media and founder of Urban Experience. He has directed festivals (Scenari dell’Immateriale), conducted (and written) transmissions on Radio1 and Radio3, Rai3 and RAInew24. He is the author of Educare on line (1997, Netbook), Imparare giocando (Bollati Boringhieri, 2000), Edutainment (Coop Italia, 2003), Performing Media (Novecentolibri, 2004), Performing Media 1.1 Politica e poetica delle reti (Memori, 2006) and many other essays and article for various periodicals (including NOVA-Sole24ore, Tiscali, L’Unità, La Nuova Ecologia). He was one of the founders of Stati Generali dell’Innovazione e is a member of the scientific board of Symbola.

Dustin Growick, Audience Development Manager and Team Lead for Science – Museum Hack

Ezra Konvitz, Co-Founder, ArtStack

Ezra Konvitz is the Co-Founder of ArtStack, the first art social media platform and the largest user generated content archive of art, featuring over 750,000 artworks from antiquity to today. ArtStack makes it easy to discover, collect, and share art you like, and to learn about art and exhibitions around the world. Featured as ‘Editor’s Choice’ on the App Store, it has won numerous awards. Several hundred thousand people use the ArtStack web platform and highly-rated free iOS and Android apps in 200 countries.

Ezra previously led on strategy at the Serpentine Gallery, London, and focused on media and technology clients as a strategy consultant at Bain & Company. He holds an MA from the Courtauld Institute of Art, an MPhil and a BA (Hons) from Cambridge University.

Marianna Marcucci, Co-Founder, Invasioni Digitali

As a consultant in marketing strategies, I work on a daily basis to valorise and promote Italian culture and tourism. With a degree in pharmacy put to one side, I tend to treat myself with frequently hilarious results. For years I have worked in hotel management, taking on numerous roles within the company and creating digital promotional strategies for various destinations. I have coordinated the Invasioni Digitali project since its birth, dedicating all my free time, and plenty that would be otherwise engaged, to trying to keep alive interest in the opportunities offered by the digital world in terms of the diffusion of culture and the valorisation of cultural heritage. I love jazz and my motorcycle, but neither is jealous of the other.

Registration for the event: from 9:00 AM
MAXXI Auditorium
Early-bird ticket: €82 (available through to 30 September) Extended to 9 October
Regular ticket: €110
Tickets may be purchased online , at the museum ticket office (until Novembre 3rd) or from the VivaTicket outlets
Curated by Prisca Cupellini

Inspire, innovate, exchange

DIGITAL THINK-IN is the first edition of an annual event for all Italian cultural institutions. An opportunity to meet and discuss digital and technological innovation in the cultural sector with the most significant national and international experiences. A chance for professionals, geeks and enthusiasts to share experiences and visions and to plan a new future for museums.

Renowned speakers, experts and professions in the sector, influencers an changemakers will help us reflect on how the digital world can still transform our work, to support and encourage the creation of a national network that is rich in ideas, projects and shared and innovative activities. In exclusive for each participant a Google Cardboard Viewer for an immersive and innovative experience in virtual reality.

The day will be divided into different sessions:

MUSEUM HITS | CENTRES OF EXCELLENCE

SAY-SOCIAL | THE TOOLS

ROUND TABLE | DISCUSSIONS

AROUND THE CORNER | WHAT’S NEW

ART IN TOUCH | WORKSHOPS

Download the program

SPEAKERS

Kati Price, Head of Digital Media – Victoria & Albert Museum

Kati is Head of Digital Media at the Victoria & Albert Museum where she oversees all digital activity, from the museum’s websites, apps and social media to developing new digital products, services and experiences. Kati’s 15 years’ experience in the design industry spans both commercial and the public sector. She’s passionate about digital technologies, design and beekeeping.

Dave Patten, Head of New Media – The Science Museum, London

Dave Patten is Head of New Media at The Science Museum, London, where his role includes managing all aspects of new media and AV, from conceptual design, prototyping and production to project managing external developers and production companies. He has a background in electronics and computer science, and has worked at the Science Museum for over 25 years, developing exhibitions and leading development teams. He worked on the development of the technical systems for the Science Museum’s Wellcome Wing and Dana Centre, which opened in 2000 and 2004 respectively.
Recent work includes Web Lab, the multi-award winning collaboration with Google, Engineering Your Future, an interactive exhibition for teenagers on engineering and a two and a half month secondment to Frost Science in Miami to help develop exhibitions and systems for the new museum which will open in 2016.Current work includes developing a digital strategy for the museum’s new Masterplan projects and setting up a digital lab at the Science Museum.
Dave is a frequent speaker at conferences and workshops both in the UK and internationally.

Conxa Rodà, Head of Strategy and Communication, Museu Nacional d’Art de Catalunya

Head of Strategy and Communication at Museu Nacional d’Art de Catalunya. Specialized in Digital and Content Strategy. Her current roles in the museum include the planning of the Digital Strategy and implementing the digital renovation throughout the museum. Philologist, she has worked in Communication, Publishing and Web architecture for the last 14 years. Former Head of Digital Projects at the Museu Picasso. There she carried out the renovation of the museum website and ICT strategies, among them, the museum’s presence on Social Media, which won an Award at the 2010 Museums & the Web Conference. Co-director of the Postgraduate Course on Museum Management, University Pompeu Fabra. Author, among others, of 15 technological trends in museums in 2015.
Most interested in usability and social impact of the web, in quality-content-generation and linking physic and digital museum experiences.

Linkedin: http://es.linkedin.com/in/conxaroda
Blog: http://blog.museunacional.cat/en/author/conxa-roda/
Twitter: @innova2

Marina Rotondo, Head of Education and Publications at the François Pinault Foundation

She is Head of Education and Publications at the François Pinault Foundation in Venice, a centre for contemporary art, located in two historic landmarks: Palazzo Grassi and Punta della Dogana.
In Milan she was Copy Editor and Editorial Coordinator at Electa Mondadori and Director of Art Publications at Rizzoli Group, in charge of art and architecture books and exhibition catalogues.
In 2008 she joined the Palazzo Grassi team in Venice as Head of Publications and in 2009, after the opening of the Dogana, she was asked to open and develop the Learning Department.
Her approach is based on curiosity and exchange. Nobody teaches us how to become curious or how to exchange ideas and visions with others but today these are essential survival skills in a quickly changing world.
Moving into digital was a necessary consequence of this insight.
It is not easy, but she tries really hard!
When she was born, Internet did not exist. Luckily enough, she is part of an endangered species.

Francesco Russo, Web consultant and blogger

Web and social media consultant, content manager and blogger. In 2008 I started my blog “InTime” in order to observe how communication is changing in the social media era. I deal with digital contents for companies and also contribute to Fanpage.it.

Rebecca Taylor, Executive Vice President, FITZ & CO

Rebecca Taylor has more than a decade of experience in the arts, having led communications campaigns & initiatives at several world-renowned museums (MoMA PS1, the Getty, and MOCA), before joining FITZ & CO, a strategic communications and marketing firm specializing in contemporary art and culture. As FITZ & CO’s Executive Vice President, Rebecca advises on the global strategy and direction of major initiatives for both the firm and its clients. She oversees the media and social media teams, spearheading strategy and implementation of marketing, digital, and public relations campaigns for a global roster of clients, including the leading museums, art fairs, galleries, and cultural organizations from around the world.

Fabrizio Todisco, Founder Invasioni Digitali

Digital strategist, event planner and marketing consultant. Founder of Invasioni Digitali, he is currently working as the project manager for Rimini Fiera SpA .

Michele Trimarchi, Tools for Culture President

Michele Trimarchi, PhD, teaches Analisi Economica del Diritto (Catanzaro) and Cultural Economics (Bologna). He is a member of the editorial board of Creative Industries Journal and Vice President of the Fondazione Teatro Comunale di Bologna.

Ilaria Barbotti, Digital PR, Founder and President Igersitalia

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Valerio Canulli, 3D Printing Expert

Born in Rome in 1975, in ’95 he founded in Frascati the first ISP of the Castelli Romani, from ’98 to 2003, dedicated to the design of multimedia conference rooms as freelance, before being hired at Selenia 2000 as a mechanical designer and quality manager until July 2014 when embarking on a new adventure with the Philobiblon LAB, give the opportunity for anyone to learn and use 3D printers.

Simona Cardinali, Project Manager Gruppo MuD Museo Digitale – MiBACT

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Laura Bononcini, Responsabile Relazioni Istituzionali Facebook Italia

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